How we generated £40k For a Med Spa Client from JUST £2.7k advertising spend*
(In less than 3 months!)
CASE STUDY
THE PROBLEM
When we first met our client Dr. Raj, a GP & Cosmetic Doctor, some 18 months ago, he had built up a great reputation for his expertise in Botox and Dermal fillers, mole removal and other well-known aesthetic treatments, and he had just invested (considerably!), and trained, in the latest Radio Frequency (RF) based technologies & treatments. He had also invested in training for his Aesthetics Therapists, so it was time to set about finding clients to fill everyone’s schedules with these higher priced, premium treatments
Identifying An Opportunity
Easier said than done when juggling running a clinic, as well as a GP practice and consulting, as was the case for our client. He was busy and didn't have the time, or the expertise for marketing his new treatments! However, the therapists still needed paying and the RF platforms needed paying off, not to mention the ambition to keep growing the clinic! You know where he was at right?
In stepped Sarah, ONCREE`s founder, who initially visited the clinic for her own aesthetic treatment and who, with her 25 years of Marketing experience, quickly grasped his dilemma. Knowing what is required to succeed in today's competitive online space and with a deep and personal understanding of the clinic’s ideal client, Sarah identified that this doctor was actually faced with a very exciting opportunity.
And 18 months on, we are still working together having tripled the size of the clinic's database, increased organic traffic by a whopping 170% and filled the clinic schedule with high-revenue treatments. The Clinic is achieving revenue growth beyond expectations, is highly profitable and has bought its second machine. The desired expansion has happened and the clinic continues to grow.
So how did we do this?
We started with a full audit of all of the clinics' online presence, and past marketing activity. They had dabbled with Facebook Ads, but had had no follow-up process in place, they didn't have a Clinic CRM software and were relying on our client for all of the follow up! Obviously, he was way too busy for that, so lots of potential business was left on the table. He had an excellent reputation for Botox and Dermal Fillers, amongst other treatments, so had a solid database to draw upon, but no way of automating any of this activity. The Clinic website was also out of date and their social media was getting very little engagement. It was time for an overhaul. And the ONCREE team were perfectly placed to take on the challenge.
Before we spent a penny on any Paid Media activity we made sure that the processes were in place to take on, what we knew, was going to be a huge growth in demand, so we:
- Carried out In-depth customer research & created high-value customer avatars to ensure that we were speaking to the right people with the most engaging message
- Carried out a full competitor analysis to ensure that we positioned Dr. Raj as the leader in RF treatments in his local market
- Ensured the clinic was set up across all local platforms in a coherent and professional way. Wherever you found the clinic, the profile was consistent and up to date
- Overhauled and updated Social Media platforms and prepared all content to engage the clinic's ideal audiences
- Put in place an Influencer plan
- Worked with the Web team on the overhaul of the website
- Researched and implemented a new CRM software and developed a CRM strategy, these were not going to be one-off clients, we wanted them to keep coming back
In parallel, we created Facebook and Instagram campaigns that have driven incredible returns on investment!
Paid Media: We built full Facebook Ads campaigns & Funnels based on in-depth customer research and purchase data, using our proven systems . We created a series of habit and interest-based audiences to cultivate cold traffic, nurture warm audiences and effectively re-target existing customers in order to maximise leads. This was combined with follow-up email & SMS sequences.
The Results
Within the first 18 months of working with ONCREE, the clinic has a sustainable marketing model that doesn’t rely entirely on our client. He has changed his profile in the local area from the Botox Doctor to the leader in Radio Frequency treatments bringing him a schedule packed with high-end clients, strong return business and excellent client testimonials. He has bought a second RF machine, hired more staff, seen his profits rocket & even had the resources to build an online shop!
And this all happened throughout 2020 and 2021; a challenging time for all.
With a new CRM system now in place we were able to nurture the clinic's leads and with just £2.7k in Ad Spend*, the clinic converted that into an almost immediate £40k revenue. Generating 148 leads with the cost of £18 per lead, we continue to nurture these leads with email and SMS marketing.
Organic traffic increased by a whopping 170% and Direct traffic tripled!
As we took an holistic approach to the clinics online marketing, we have also achieved an impressive growth in organic and direct traffic to the website.
Leading to a huge increase in bookings and revenue.
And, with the new CRM system and strategy in place the clinic database has tripled in just 12 months.
And here’s what else we did to make this happen:
- We built and developed a fully functional and automated sales pipeline
- Positioned our client and his clinic practitioners as leaders in their local area
- Developed messaging that builds trust amongst potential customers
- Built a customised email marketing strategy to ensure customers come back time and again
- Supported the team to maximise leads and sales.
If this resonates with you and you too would like to give your clinic business a boost, we are currently offering strategy sessions to Medspas, Cosmetic Clinics, Cosmetic Dentists and Cosmetic Surgeons who are committed to growing their businesses. We will take a look at your marketing in detail and provide you with a roadmap to growth .
To book your call, click the button below and fill out your information.
Here's Who We Can Help
- Med Spas
- Aesthetic Clinics
- Cosmetic Dentists
- Cosmetic Surgeons
At ONCREE, we help brands like yours achieve explosive growth with high-performing digital marketing campaigns that laser-target your potential clients and drive sales.
If you:
💥 Are committed to investing in your business
💥 Are serious about scaling
💥 Have a proven product that sells
💥 Are prepared to do what it takes
Then we're ready to help!
“Since ONCREE have joined me at Cardiff Cosmetic Clinic I have seen a rapid growth in my business and the right type of patients coming into the clinic”
Dr. Raj
MEDICAL AESTHETICS & GENERAL PRACTITIONER
Our Expertise in
ONLINE BUSINESS GROWTH
Strategy & Consultancy
Paid Media & Funnel Management
Email Marketing & CRM Strategy
Content Marketing & Social Media Management
Release Your Growth Potential
for your clinic today with
We have the years of experience and expertise to take your business through the (virtual) roof.
ONCREE is a digital marketing agency that takes a strategic approach to driving growth for businesses. From paid social to email marketing and lots in-between, we’ll plan and implement supercharged campaigns that maximise your budget, reach the right customers and exceed your sales goals.
WHY ONCREE?
We’re a team of highly trained, highly skilled digital marketers who have flexed our muscles on some big brands. We know what works (and what definitely doesn’t) in the world of digital marketing.
We’re also business owners, and have had personal experience in your sector, which means we have real-life perspective on your journey and we can put ourselves in your customers’ shoes at the drop of a hat, too.
At ONCREE we only work with brands we feel we can help. We won’t take on any client, our goal is to get you results, so it’s important for us to be transparent from the off. We set you up to succeed and having the right chemistry is crucial to a successful partnership.
Why?
Because it’s human nature to go the extra mile when we feel passionate about the outcome. And we’re the kind of people who love what we do. It’s a feeling that motivates us to achieve results for our clients, over and over again.
MEET SARAH
The brains & passion behind ONCREE. Sarah knows her stuff and has brought together her years of experience: managing large in-house teams, successful online campaigns and her front-line experience in running her own successful company, with a team of passionate marketers, who feel just as strongly as she does about honest and effective results-oriented online marketing. She genuinely cares about getting results for YOUR business.
Prior to launching ONCREE Sarah was Marketing Director for some of the world’s biggest travel brands, before moving into running her own successful SME in the Storage sector and consulting small businesses on Growth Strategies.
hear More from some of our other clients
“Working with ONCREE has transformed us as a charity, not only in terms of our in-house function but also taking Woody’s Lodge to a new level in the online sphere, helping us to communicate with the communities we serve and in developing platforms for future sustainability.”
DR DAVID TROTMAN
CHAIRMAN OF THE MANAGEMENT BOARD AT WOODY’S LODGE
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*The advertising spend is exclusive of the Agency fee